How To PREPARE, PUBLISH And PROMOTE The Perfect White Paper Your Customers Will Rush To Read.
Your White Paper Success Roadmap - Avoiding The Potholes And Pitfalls In-House Writers Unwittingly Fall Headlong Into
Thinking Of Writing A White Paper? ...Be Warned, There's Danger To Avoid Ahead
White papers are a fantastic vehicle to help promote your products and services. But there are many potential potholes and roadblocks ahead to writing it in-house if you:
a) just dive in, begin writing and not think about it properly in advance, and
b) don't have someone independent guide you through at least the preparation phase.
Here are just a few of the common potential consequences of doing it all by yourself:
- You will focus on how great you and your product is INSTEAD of focusing on the needs of the reader. (85% probability). This will alienate and potentially drive away customers.
- The “Good Idea Fairy” will throw in a cliche driven, gimmicky suggestion that takes hold, gathers momentum and becomes the focus of your white paper. You will leave your readers scratching their heads if you try and be too clever. (75% probability)
- You will write your white paper using in-house MB&PP (Management BS and Product Piffle) making it confusing and difficult to read. (95% probability).
- Your white paper will become one of our case studies of how NOT TO write one. (If we find it then 100% probability).
- Ultimately, the white paper you write in-house will NOT achieve what you want for your business. (85% Probability)
Here's How You Avoid These Pitfalls - White Paper Roadmapping
The easy way for you to kick start your next White Paper Project.
You define your concept, draft your outline, map out your promotional strategy and create your action plan - in just over 3 hours.
It's a simple, guided conversation designed to tease out and capture EXACTLY what you need to make your white paper a success.
Why You Need Someone Else To Help You
There is a very important benefit for you when you get independent help with this.
You have all the answers you need for a great white paper. They are embedded deep within your expertise, experience and judgement.
...what you don’t have are the right questions, objectivity and independent challenge to get the best answers out of you. It will take skill to prize those creative gems from where they are partially and sometimes deeply buried inside your subconscious.
It’s not something you can do alone.
When you do, here's the major benefit:
After a Roadmapping session, you will know BEFORE the project starts that you are on to a potential winning white paper.
How A White Paper Roadmap Benefits You
Roadmapping is the secret ingredient behind every successful white paper. Time invested BEFORE you put pen to paper will help you find the answers to crucial questions. These will ensure what you write will:
- …be planned out in advance BEFORE you begin writing it making it easier and quicker to write.
- ...provide the value you know will benefit your reader so they are DELIGHTED they have read it.
- …gently and skilfully influence the reader to WILLINGLY take the action you want them to.
- …and ultimately have the positive impact on your business you are hungry for.
Here's What You Get When We Roadmap Your White Paper
- A laser targeted white paper concept. One focusing on addressing a specific customer problem your ideal prospects will love you for.
- A comprehensive and detailed outline of your white paper so that it almost writes itself.
- A clear and unambiguous step by step action plan to prepare, publish and promote your white paper so you can get it started now!
- A publishing framework guaranteed to increase the number of site visitors who will download AND read your white paper AND take the action you want them to
- A visitor attracting promotional plan to get even more hungry and eager visitors to your white paper sign up page.
This is all done for you. All you have to do is turn up and answer our questions.
The Roadmapping Process - There Are 3 Phases To This "Done For You" Process
A - Preparation Phase
You Provide Me With Level 1 Background Information In Advance
I send you a short survey with some targeted questions. You just give me the answers. It’s stuff you already know. But stuff I’ll need to help you get the most out of the live consultation. It’s just is a rapid brain dump of relevant information about your marketing strategy.
I Digest Your Answers
I take a couple of days to process the information you have sent me. This allows me to plan the perfect consultation.
B - Consultation Phase
Together we'll schedule a 3 hour Skype call to go through the next steps. It’s an easy process to go through. All you have to do is turn up and answer a bunch of straightforward questions. Your expertise and experience will shine through even more with our help and guidance.
You don’t even have to take any notes because I have that covered for you too.
Clarification (Approx 30 minutes)
We quickly review the level 1 background information you have provided.
White Paper Purpose (Approx 30 minutes)
We’ll get clear on what you want the white paper to do for you, who it is going to be targeted at and what problem will it be addressing.
White Paper Outline (Approx 30 minutes)
Together we will draft the perfect white paper outline that expertly and elegantly fulfils its purpose from Step 3.
White Paper Publishing Framework (Approx 30 minutes)
Here we will outline the landing page, download page and promotional e mails. This will guarantee more people will sign up to, download and read your white paper. This is a vital and often overlooked aspect of white paper publishing.
Your White Paper Promotional Strategy (Approx 30 minutes)
Together we will decide on a variety of options for you to promote your white paper. We will ensure we target exactly the people who you want to read it.
Action Planning (Approx 30 minutes)
Here is where the rubber meets the road. We identify exactly what needs to be done, by who and by when. These detailed action steps allow work to begin on the white paper IMMEDIATELY.
C - Follow Up Phase
Delivery of Your White Paper Readership Roadmap
2-3 days after we have had the consultation call, I will send you the following:
An mp3 Recording Of The Call
The full recording of the consultation so you can go back over what was discussed at any time in the future (mp3).
A Complete Transcript Of The Call
You can quickly scan and find the nuggets you are looking for. Perfect for when you don’t have time to listen to the full recording
Detailed Step-by-Step Plan
To get your white paper written, published and promoted so you can get started right away
White Paper Outline
A comprehensive outline of the White Paper so writing can begin IMMEDIATELY
Publishing Framework Outline
Your landing page, thank you page and promotional emails in outline form to give to your Webmaster
Your white paper promotional strategy document to hand off to your marketing manager.
It’s Recorded And Transcribed So You’ll ALWAYS Have Your Roadmap
By providing you with these valuable resources, you don’t have to worry about remembering what was said or even try to write anything down.
That means your mind is free to dive into some deep thinking during the consultation. You can allow your experience and expertise to mine a deep, rich vein of creativity and innovation.
This is the type of thinking that sows the seeds of an AMAZING white paper.
And then because I provide all these resources, you can go back over what was said ANYTIME you want.
If you want to delay putting what we create into action, then you can choose to do that. Because you will have the recordings AND the transcripts AND the actions plans.
You can use them either straight away or anytime in the future.
It’s your choice.
You Can Use The Roadmap Resources To Have Someone Else Do The Work!
Even better, you can hand all of these valuable resources over to someone else and then HAVE THEM do the work. You will be safe and secure knowing you have given them the PERFECT white paper brief.
By investing your energy, experience and expertise into this process, writing the white paper now becomes the easy part.
Contact Me Today And I'll Upgrade You To My PREMIUM Service For FREE (For A Limited Time Only)
In addition to the standard package, I'll upgrade it to my premium package free of charge. This enhanced package comes with these 3 additional services:
Addition #1 - I Will Do Level 2 Background Research
With this Level 2 Background Research bonus, I expand my research. I'll review more detailed information about your product, your existing marketing and your competitors. I will research:
1. Your previous white papers (maximum of 3)
2. Your promotional web pages and blog posts describing the product features and benefits
3. Case studies about customers using your product (maximum of 3)
4. Any online demo of your product
5. Competitors websites (max 3)
This will give me more detailed information so I can ask you EVEN better questions. Because of the time this takes, the availability of this bonus is extremely limited.
Addition #2 - Follow Up Coaching And Accountability Call
Once you get started on creating your white paper, more help will still be available to you. I'll add an ADDITIONAL 30 minute telephone consultation will help keep you on track. You can have the call at any point after the initial consultation. You can use it to overcome unforeseen challenges, refine your plan or just to use as a sounding board.
Addition #3 - A White Paper Commend And Critique Session
Once you have written your white paper, let me run it through one of our Commend & Critique sessions. I will proof read your white paper AND its promotional material, and tell you what is great about them. More importantly I'll offer any suggestions to make it even better. I’ll also ensure it aligns with your original purpose.
How To Know If The White Paper Roadmap Is Right For You
I know you will want to make sure this is right for you.
So don’t decide whether this package is going to work for YOU now.
Let me take all of the risk so YOU decide AFTER you have had your consultation.
Here Is Our 100% No Quibble Money Back Guarantee
After you have your consultation, if you have ANY doubt whatsoever that your roadmap will not work for you at the end of those 180 minutes, here’s what you can do.
Simply tell me at the end of the call, and I will refund your investment in full IMMEDIATELY. No questions asked.
This means you’ll get to comfortably test drive the service RISK-FREE!
Here's What You Need To Do Next
Let's have a no obligation conversation about your white paper idea and see how you might benefit from Roadmapping. We can do it over the phone or on skype.
Just enter your details in the form below, click the submit button and I will be in touch within 24 hours to arrange an informal chat.
Please enter your contact details and a brief description of your White Paper idea
NOTE - After you click the "Submit Button" you will be taken back to the top of this page. I will be in touch in less than 24 hours.
And Finally, If You Don't Roadmap Your White Paper, Here's How It Can Go Completely Wrong
By not roadmapping there's a high probability you'll write an ill-conceived, poorly delivered and badly promoted white paper.
Head over to this case study where you can see EXACTLY how this panned out for a large project management software company.
Like you, these are intelligent and capable people with a passion for their product (which is really good BTW).
But they didn’t use roadmapping and wrote their white paper without any external help. Without a roadmap, it is a proverbial car crash! We couldn't believe it was so bad!