Revolution or Evolution… Which Route Do You Want To Take?

I was watching a video this morning on Tai Lopez’s blog.  If you don’t know who this guy is, then I recommend you check him out.  He is one of the new breed of entrepreneur educators who has an interesting and unique slant on what it takes to be successful and more importantly, who walks his talk.

So there was a short video by a guy called Justin Cener who, amongst other things, runs a very successful online T shirt business.  He had spoken at one of Tai’s recent events and this video clip was an extract of his session.

He covered a number of things but one that struck me was in explaining the Lean Start Up approach to developing products.

Now what I am about to share with you may sound counter-intuitive because it will go against everything you will have been taught in school where getting things wrong is frowned upon.

Sadly the modern education system has had getting the right answer is the right way drilled into us from the first time we ever let go of Mom’s hand to sit in a classroom.

But that is completely different to the way Lean looks at product creation.


So traditionally when you get a great product idea, your schooling has conditioned you to making sure that everything about that idea is as perfect as it can possibly be before you go live.


That is exactly where Lean deviates from where your education has taken you.

Because you see what the new breed of entrepreneurs are now doing by implementing the Lean Startup Approach is they are starting with something called the Minimum Viable Product.

What that means is the most basic version of the product that does the job (or as close to it as they can get) that they can get out into the marketplace the quickest.

By doing this, they are exposing their product to real time feedback from real time customers.

And by listening and taking note of what those customers are saying they are then able to evolve their product into something even better.

Gone are the days of spending weeks, months and even years perfecting the best product before launching.

It doesn’t matter how much you test it internally, there will be new and more insightful discoveries about improvements as soon as it hits real customers.

So today, the most effective products EVOLVE and invariably where you finally end up, you probably could never have envisaged that place from where you started.

I have had this experience myself in my corporate life.

I helped evolve and shape a very successful leadership programme in the Nuclear Power Industry.  It won awards and made a massive difference to a number of organisations.  But the most important realisation for me is that as we looked at the polished article we created some four years after we started, we could never have designed that at the beginning.

It evolved over a period of time.  We kept getting feedback, we innovated, we experimented and slowly but surely it got better and better and better.  But we could never had started with that.

What does this mean for you?

Well once you have got your idea, get it out there as fast as you possibly can.  It doesn’t need to be perfect, it just needs to be a start.

But be prepared for feedback which won’t always be complimentary.  And then more importantly, act on that feedback to develop the next better iteration and re-issue that.

Then repeat the process until you have a really good product that does exactly what your customers want.

If you don’t do this, you will find you will potentially waste time developing a perfect product that perhaps no one really wants…or worse still… you will never even release the product at all because “it is not quite ready”.

So for your own sake, forget starting a revolution and instead begin your evolution.



  • Tony Fairminer

    Reply Reply September 5, 2016

    Hi Michael

    Thanks for this post.

    It explaines why so many products that I buy seem Half Baked.
    I guess I am part of the Yeast that helps the Dough to rise.
    There’s a pun in there somewhere 🙂



  • Michael T Royston

    Reply Reply September 6, 2016

    You’re welcome Tony – thanks for dropping by and contributing to the conversation 🙂

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