Michael T. Royston is a certified direct response copywriter. It’s a skill to write words that compels the reader to take a specific action. Michael blends the art and science of persuasive copywriting to help organisations in their marketing. He specialises in writing and promoting informative white papers and engaging webinars.

His strengths are mastery of persuasive writing, the rare blend of an analytical mind and a creative flair, and a strong attention to detail. His thoroughness in his research helps unearth unique angles to create appealing white papers and webinars that get the job done.

He has written copy and worked on webinars in a wide variety of industries including leadership development, business consultancy, self help/personal development, health, finance, software.